ReeceNichols Expands Initiative to Better Serve the African American Community


ReeceNichols, the largest real estate company in Kansas and Missouri, is expanding upon an initiative launched three years ago to better serve the African American community. The new phase of the initiative focuses on how to best administer ReeceNichols’ resources throughout the community to provide the tools and information necessary to build wealth through homeownership.

Creating strong partnerships with community organizations and leaders will be at the forefront of efforts to offer more education and better industry representation for the African American community. A team led by several Black agents at ReeceNichols will guide the initiative by building upon existing connections throughout the community and identifying growth opportunities. The initiative is a key part of ReeceNichols’ Community Affairs Department, which began in 2018 with a goal of better serving all communities in Kansas and Missouri.

“Since we began developing the African American initiative, we have been working closely with our agents, organizations and community leaders to address and overcome the homeownership disparities fostered by past discriminatory practices in the housing industry,” said Fabian Gayosso, ReeceNichols’ Director of Community Affairs. “We are committed to using our expertise to help more members of our African American community build wealth through homeownership.”

ReeceNichols began laying the foundation for this initiative in 2019 by seeking feedback from the African American community and key civic leaders. Through efforts such as The Chat Room, Socialite Hour, and home buying seminars, ReeceNichols leadership exchanged ideas with elected officials like Kansas City Mayor Quinton Lucas and Congressman Emanuel Cleaver, as well as church leaders, nonprofit directors and a diverse roster of agents themselves.

“As the leading real estate company in Missouri and Kansas, it is our responsibility to change the future by educating, volunteering and making homeownership a possibility for all,” ReeceNichols President and CEO Mike Frazier said. “This is not a short-term process. ReeceNichols is committed to this effort and our agents that support it for years to come.”

This initiative is a part of an ongoing effort to ensure ReeceNichols’ agent population, leadership, and client base best reflects the local communities they serve. ReeceNichols’ Community Affairs Department has worked toward this goal since 2018 and looks forward to finding more ways to better serve all communities in Kansas and Missouri.

For more information about the initiative or the Community Affairs Department, visit reecenichols.com/action.

Gold Key Project Surpasses Goal


ReeceNichols Real Estate partnered with Ronald McDonald House Charities of Kansas City to create the Gold Key Project to help local families in need. RHMC-KC provides a comfortable place to stay, warm meals, and other services while keeping families close to their sick children when receiving medical care in the Kansas City area. 

For every home a ReeceNichols Gold Key Agent helped buy or sell from April through October, a $100 donation – enough for one night’s stay at a Ronald McDonald House location – was made to local Ronald McDonald House Charities of Kansas City, Wichita, The Ozarks and The Four States.

After the four-month pilot program in 2020 exceeded its original goal by more than 500%, a $100,000 target was set in 2021. Nearly 300 Gold Key Agents surpassed that mark in only three months on their way to almost tripling that goal by raising $272,900 in total. While making a difference in the community, agents also helped 2,729 families find new homes to hit this milestone. 

The money raised will provide 2,229 night’s stays for local families in need, but it doesn’t stop there.

$50,000 will be donated to the Ronald McDonald House Charities of Kansas City’s new Family Room at Overland Park Regional Medical Center. The room will provide space for up to four families to shower, cook meals, do laundry, and stay overnight while their children receive care in OPRMC’s neonatal and pediatric intensive care units.  

By location, this year’s Gold Key Project raised:

RMHC of Kansas City: $237,400
RMHC of Wichita: $20,300
RMHC of The Ozarks: $9,900
RMHC of The Four States: $5,300

The Gold Key Project will return in the spring of 2022 in a recurring effort to help families at Ronald McDonald House Charities locations. 

The Chat Room | A Conversation with Quez


Two Kansas City powerhouses, one candid conversation.

Our President & CEO, Mike Frazier, sat down with Quez of Quez Presents before our joint event last month. They talked about what they each hope to do for Kansas City, how ReeceNichols can help diminish the home ownership gap for people of color, and Quez’s love of cheetah print!

This is the last episode in Season 1 of the Chat Room. Watch Mike and Quez’s full conversation above.

The Chat Room | A Conversation with Joe Reardon


Our President & CEO, Mike Frazier, sat down with Joe Reardon, President & CEO of the Greater Kansas City Chamber of Commerce, and the former mayor of Kansas City, Kansas. They talked about what draws people to KC, how our region is uniquely interconnected, what the Chamber has been doing for the last few years to address disparities and how George Floyd’s death accelerated their efforts, what needs to happen to make homeownership more accessible without losing quality – and pinball! 

The Chat Room | A Conversation with Gwen Grant


“Education needs to be rich in the history that got us here and how it intersects with the reality we’re living in today.” – Gwendolyn Grant

Our President & CEO Mike Frazier sat down with Gwendolyn Grant, President & CEO of the Urban League of Greater Kansas City, in the latest episode of the Chat Room series. They talked about what it’s like to be at the head of a civil rights organization and fight for change, and how ReeceNichols can help with the inequalities of Black homeownership in Kansas City.

The Chat Room | A Conversation with Irene Caudillo


Our President and CEO, Mike Frazier, recently had the opportunity to talk with Irene Caudillo, President and CEO of El Centro Inc. They talked about growing up and living on both sides of State Line in Kansas City, expanding El Centro during the pandemic, how to open the door to homeownership for more Spanish-speaking people, and Irene’s experience as a newlywed homebuyer after renting – she and her husband are still in that same house!

The Chat Room | A Conversation with Pastor Armour Stephenson


Pastor Armour Stephenson III joined our President and CEO Mike Frazier for a great conversation recently. Pastor Stephenson assumed the role of Pastor at City of Truth Church at the ripe old age of 22, and he and Mike spoke about how his pastoring was birthed out of tragedy, what homeownership means to him and the first room he decided to remodel in his house!

In the Chat Room series, Mike sits down (virtually) with local leaders to have candid conversations about homeownership in our communities.

The Chat Room | A Conversation With Carlos Gomez


Our President and CEO, Mike Frazier, recently had the opportunity to talk with Carlos Gomez, President of the Hispanic Chamber here in Kansas City, about growing up in Topeka, the cultural importance of homeownership in the Latino community, and how to make KC even better together.

In the Chat Room series, Mike sits down (virtually) with local leaders to have candid conversations about homeownership in our communities.

The Chat Room | A Conversation With Mayor Lucas


Kansas City Mayor Quinton Lucas, or Mayor Q as you may know him, joined our President & CEO, Mike Frazier, in the Chat Room! They discussed their shared love for Kansas City and their visions for its future. Mayor Q shared his path to public office, what homeownership means to him, the value of community and so much more.

In the Chat Room series, Mike sits down (virtually) with local leaders to have candid conversations about homeownership in our communities.

The Chat Room | A Conversation With Congressman Emanuel Cleaver


Congressman Emanuel Cleaver joined our President & CEO, Mike Frazier, to talk about their love for Kansas City, homeownership in the Black community, how Congressman Cleaver would like to be remembered… and that’s just the beginning!