On September 18, 2018, we celebrated the 4th annual “Rewarding Lives Day!” It’s our way of expressing our gratitude to our communities throughout Kansas and Missouri for the wonderful heritage we have enjoyed for the past 113 years. After all, ReeceNichols is all about rewarding lives — the lives of our agents, our employees & our consumers.

To celebrate, our agents & employees were encouraged to pay it forward. Here are some examples of how offices chose to give back!


Blue Springs

  • Hosted a food drive benefiting the Blue Springs Community Service League.
  • Volunteered time at Harvesters.

Branson & Branson West

  • Served up a free BBQ dinner for the teachers and support staff at the local school district.
  • Raised money for the local backpack program.

Cedar Creek

  • Supported underprivileged students at the Olathe Public Schools by collecting items of need.

Cedar Tree Square

  • Collected donations for Manna Fellowship Food Pantry in Belton.

College Blvd

  • Volunteered at Veterans Community Project.
  • Hosted a Trivia Night with funds benefiting Veterans Community Project.

Country Club Plaza

  • Supported Thelma’s Kitchen.


  • Worked together to support Just a Sandwich program and Stepping Stone.  

Home Office

  • Collected items of need for local Girl Scouts of NE Kansas and NW Missouri troops in underprivileged parts of the city.  

Kansas City North

  • Volunteered time at the Kansas City Rescue Shelter in the morning.
  • Hosted a blood drive at the office in the afternoon.


  • Hosted Darol Rodrock to bring awareness to the Darol Rodrock Foundation.
  • Supported Hope Lodge by collecting items of need.  

Lee’s Summit

  • Served a meal at Ronald McDonald House and served dinner to the families in the Ronald McDonald room at Children’s Mercy Hospital.
  • In honor of a ReeceNichols agent, agents partnered with Summit Grill to provide and serve lunch at John Knox Village in their three memory care units, serving 78 residents and staff.
  • Collected and donated ,000 to the Alzheimer’s Association.


  • Hosted the Red Cross Blood Mobile.
  • Supported Habitat for Humanity through the KCRAR Rock the Block event.

Mount Vernon

  • Visited homes of local senior citizens to replace batteries in smoke alarms and check furnace filters.
  • Donated nearly ,000 to the emergency services for children.


  • Partnered with a local food truck (Ghetto Tacos) to deliver tacos to local businesses and raffled gift cards.
  • Raised ,000 in proceeds from food, drink and gift card sales for Bright Futures Neosho.


  • Collected towels and blankets for local animal shelters, travel size toiletries for Pathway to Hope and journals for MOCSA.

Overland Park

  • Collected and donated 859 pairs of shoes and dozens of pairs of socks for Shawnee Community Services free shoe closet.


  • Collected canned goods for Harvesters.
  • Raised awareness and funds for the Southern Platte County Fire Protection District.  


  • Dropped off potted plants to local businesses and supported a local family whose son suffered a serious brain injury.


  • Supported Cystic Fibrosis Patient and Family Advisory Council (CF PFAC) at Children’s Mercy Hospital by creating and donating new diagnosis kits for moms and dads of newborns with cystic fibrosis.
  • Supported the Lead to Read program.
  • Supported the Lee Ann Britain Infant Development Center through Shawnee Mission Hospital.


  • Served lunch to the doctors, nurses and staff that work at neighboring hospitals, giving them a break from the hectic day.

The Village

  • Collected items for a local animal shelter.

Town Center

  • Supported Spay and Neuter of Kansas City to help support their mission to spay, neuter and vaccinate local animals.


  • Collected and donated 200+ diapers, baby wipes, baby books and stuffed animals to Growing Futures (formerly Head Start of KC).

West Plains

  • Delivered doughnuts to local school educators, police departments and emergency rooms.
  • Collected items of need for local schools.   


  • Supported Bridges Program.
  • Supplied needed items for the McKinney-Vento Program to support homeless students in Kansas City, Kansas.
  • Collected items for Harvesters.

We love having the opportunity to give back to the communities we’ve been working in for more than 100 years. Learn more about ourHome is the Heart initiative.


ReeceNichols, a Berkshire Hathaway affiliate, today announced that Mike Frazier, ReeceNichols president and chief financial officer, has assumed the role of chief executive officer and president. Linda Vaughan, former CEO, will serve as Chairman Emeritus through the remainder of 2018.

“Having worked closely with Mike over the last 11 years, I know he has the skill and drive to lead ReeceNichols to new levels of success,” Vaughan said. “He has a passion for our team, and I am excited to see the bright future that lies ahead for ReeceNichols under Mike’s leadership.”

Frazier joined ReeceNichols in 2007 as CFO and chief operating officer. In January 2018, he was named president of the organization. During Mike’s tenure, ReeceNichols has expanded geographically in Kansas City and southern Missouri and has grown in market share. In 2017, ReeceNichols guided over 20,000 families and individuals through the home buying and selling process.

“Linda and I have worked together for many years, and her strategic insight and vision have been at the center of ReeceNichols’ continued success,” Frazier said. “I look forward to leading ReeceNichols to its next stage of growth and performance, supported by our talented agents and world-class management team.”

“Linda’s leadership helped guide ReeceNichols to become a leading real estate company. On behalf of HomeServices, we thank her for her many contributions, and we wish her well as she enters this new chapter of her life,” said Greg Mason, president, Midwest Region. “Mike brings exceptional leadership qualities to ReeceNichols and the HomeServices executive team, and we look forward to continuing to work with him in the months and years to come.”


ReeceNichols Real Estate, the top-ranking real estate company in the Kansas City metropolitan area, and Carol Jones, REALTORS, a leading real estate firm based in Missouri and HomeServices of America sister company, have joined forces. The combined companies will operate under the ReeceNichols brand in all markets.

The merger unites the two companies, creating the largest real estate company in both Missouri and Kansas with more than 2,500 real estate professionals in 29 offices serving buyers and sellers across southern Missouri and the Kansas City metropolitan area. In 2017, the combined firm closed over 20,000 transactions and .5 billion in sales volume.

Carol Jones, REALTORS serves the Branson, Springfield, Neosho and West Plains regions in southern Missouri. Shaun Duggins, currently CEO of Carol Jones, will continue in his leadership role as President of ReeceNichols Southern Region. Linda Vaughan, CEO of ReeceNichols, together with Mike Frazier and the executive and sales leadership team will continue to lead the firm’s growth initiatives and manage day-to-day operations.

“We are combining two organizations, each with immensely talented agents, sales managers and employees and a shared commitment to delivering an exceptional real estate experience,” Vaughan said. “Expanding the ReeceNichols brand into southern Missouri will allow us to guide even more Missourians through their home ownership journeys.”

“Joining forces with ReeceNichols gives our agents access to new, cutting-edge tools and extended in-office support that will in turn help us better serve the people of southern Missouri,” Duggins said. “We’re thrilled to be part of this well-respected brand, and we think our agents and our clients will benefit greatly from these innovations. Plus, ReeceNichols’ membership in Leading Real Estate Companies of the World will help us extend our reach and offer our clients a deeper breadth of service.”

The tools ReeceNichols will introduce to the southern Missouri markets include:

  • The ReeceNichols app, which integrates seamlessly with the desktop site to allow users to save searches and use their phone camera to scan homes and receive full property details.
  • The ability to search, save and view homes for sale on your computer or mobile device through Home Match.
  • Expanded training opportunities for agents to further hone their skills.
  • Enhanced marketing resources to support agents’ efforts.
  • Complete suite of home ownership services through HomeServices Lending, HomeServices Insurance and Kansas City Title.

“We’re excited to expand the trusted ReeceNichols brand into southern Missouri,” Mike Frazier, ReeceNichols president and CFO, said. “As sister companies within HomeServices of America, we’ve worked closely with Shaun over the years and are looking forward to having him and his experienced team of agents join the ReeceNichols family.”


For the first time in over a decade, Kansas City’s top residential real estate brokerage, ReeceNichols Real Estate, has opened a new branch office. The new office, Cedar Creek, will service west Olathe — a rapidly-growing area previously unrepresented by a major brokerage.

“We are thrilled to continue expanding our footprint into growing areas of Kansas City and beyond,” President and CEO Mike Frazier said. “Expect us to continue keeping a pulse on where the market is headed and expanding accordingly.”

Assistant Broker of the ReeceNichols Town Center Casey Zillner will lead Cedar Creek as its Managing Broker. Prior to joining Town Center, Casey spent much of her real estate career as a member of the Jennifer Harvey Team, working in both new construction and resale.

“I am excited to be leading this new and amazing opportunity, and I look forward to helping both new and experienced agents grow and achieve success,” she said. “I encourage agents looking for a truly rewarding experience to join me and my team at Cedar Creek.”

Located at the corner of College Boulevard and South Lone Elm Road, the Cedar Creek office is officially open for business. ReeceNichols will host a grand opening celebration November 1, to celebrate its opening.

For more information on how to join ReeceNichols’ new branch office, contact Casey Zillner at or 913-307-4191.


ReeceNichols Real Estate closed .78 billion in closed residential volume in 2017, ranking number one in the Kansas City Business Journal’s “Top Area Residential Real Estate Firms” list for the 17th consecutive year.

“We attribute our continued success to our commitment to providing our agents with innovative programs and resources,” CEO Linda Vaughan said. “By equipping our over 2,200 agents with the tools they need to succeed, we are able to best serve the people of Kansas City — an honor we don’t take lightly. In 2017, we added resources allowing agents to use our data to generate and convert more leads than ever before and created a revamped mentorship program.”

In addition, five ReeceNichols Alliance office locations made the “Top Area Residential Real Estate Firms” list. Fourteen ReeceNichols agents and teams earned spots on the “Top Residential Real Estate Agents and Teams” list, including the top two spots. Reece Commercial Real Estate also ranked #10 on the “Top Area Commercial Real Estate Firms” list and #8 on the “Most Active Commercial Real Estate Firms” list.

“Our agents guided more than 17,000 Kansas City families through their home ownership journeys in 2017,” President Mike Frazier said. “We look forward to continuing this tremendous growth in 2018 — in the first quarter alone, we’ve introduced automated marketing services, a comprehensive social media academy and additional Certified ReeceNichols Consultant courses. These offerings, alongside our state-of-the-art website and cutting-edge tools, allow ReeceNichols agents to better serve the people of Kansas City and beyond.”


ReeceNichols Alliance, Inc., the franchise arm of Kansas City-based ReeceNichols Real Estate, opened ReeceNichols Sunflower Realty Group, an office in Pittsburg, Kansas. Sunflower Realty Group is owned and operated by Nichole Groat Hamblin and serves southeast Kansas and southwest Missouri.

Hamblin previously worked as a real estate agent in the ReeceNichols South (Leawood, Kansas) office and in the design, sales and international production industry.

“I saw a need in Pittsburg for the tools and resources ReeceNichols offers,” she said. “My team and I are excited to give the southeast Kansas and southwest Missouri markets a rewarding home buying and selling experience.”

Sunflower Realty Group will provide consumers with innovative tools to enhance their home sales and purchases, including up-to-date neighborhood trend reports, a constantly-updating website and an easy-to-use, powerful app. In addition, agents will have access to their own customizable web pages, advanced CRM tools and cutting-edge marketing and digital resources.

“We are proud to bring one of the first woman-owned brokerages to Pittsburg,” Kathryn Clark, President of ReeceNichols Alliance, Inc., said. “As a ReeceNichols franchise office with connections not only nationally but also globally, Sunflower Realty Group will deliver a level of service and technology unparalleled in the region.” to learn more. For more information on how to join Sunflower Realty Group, contact Hamblin at or 620-875-4892.


Reece Commercial Real Estate (RCRE) and Holladay Properties have formed a relationship to offer a full suite of commercial real estate services to the greater Kansas City market that includes leasing as well as property and facility management.

“This new alignment of services offers property owners who need high-quality leasing and management services a fresh, highly-attentive alternative,” John Stacy, RCRE Senior Vice President and Managing Broker, said. “Holladay Properties already has a proven history of expertise in the Kansas City area and provides an incomparable depth of quality.”

Through this relationship, Reece Commercial and Holladay Properties will be able to jointly offer full-service leasing, building and facility management for medical, retail, office and industrial properties. Holladay Properties currently manages several buildings in the Kansas City area, including Menorah Medical Building II, Doctors Specialty Hospital and Kansas City Imaging Center, LLC.

“Reece Commercial Real Estate is a natural fit to join forces with Holladay in Kansas City,” Kelly Manion, Senior Vice President of Property Management Services at Holladay Properties, said. “Reece Commercial will provide an unparalleled level of leasing expertise and personal service which will complement Holladay’s property services platform.”


After partnering with Wayside Waifs to produce an innovative pet-focused marketing campaign, ReeceNichols Real Estate presented the non-profit with a ,000 donation, pet beds and toys for use in the facility. As the largest no-kill pet adoption campus in Kansas City, Wayside Waifs places nearly 6,000 animals each year in loving forever homes.

“We rely on donations like these to continue providing this quality of care to homeless companion animals,” Casey Waugh, Communications & Annual Giving Manager at Wayside Waifs, said. “There are no time limits for animals in our care, so we always welcome any support.”

The marketing campaign, which features real Wayside Waifs dogs, gives the story of a home search a unique twist by sharing it from the perspective of pets. Promotional assets include photography, print marketing materials for ReeceNichols agents to use and a commercial spot running on Spectrum Reach and through social media campaigns.

“As a Kansas City company, we’re always thinking about ways to partner with other local organizations — not to mention have fun with our marketing efforts!” Chelsea Fanders, Marketing Manager with ReeceNichols Real Estate, said. “By providing our agents with these unique marketing pieces, we put a fun twist on the home buying process while also sharing Wayside Waifs’ mission with the community.”

In addition to providing temporary shelter for homeless companion animals, Wayside Waifs educates the public and develops partnerships, collaborations and strategic alliances. To learn more about Wayside Waifs, please


For the 16th consecutive year, ReeceNichols Real Estate ranked number one on the Kansas City Business Journal’s Top Area Residential Real Estate Firms list. Ever since J.D. Reece and J.C. Nichols merged to create ReeceNichols in 2001, the firm has earned the top slot on this list, which is based on the previous fiscal year’s closed sales.

“With .61 billion in closed sales for 2016, we are so proud to have served the Kansas City community as the top residential brokerage in the area,” President and CEO Linda Vaughan said. “ReeceNichols’ year-over-year top positioning truly speaks to the comprehensive suite of services we offer homebuyers and sellers. Our more than 2,200 agents, in conjunction with our Family of Services and local partnerships, give our clients throughout the Kansas City metropolitan area a seamless and smooth experience.”

In addition, ReeceNichols agents and teams accounted for 14 of the top 25 ranked on theKansas City Business Journal’s Top Residential Real Estate Agents and Teams.


Comprised of its highest-performing agents, the newly-rebranded ReeceNichols Relocation Excellence Team continues to help corporate clients welcome new transferees into the Kansas City area. The team’s corporate clients include Fortune 500 companies such as Amazon, Bayer, 3M, Colgate-Palmolive and Honeywell International, among hundreds of others.

In order to qualify for the Relocation Excellence Team, agents must exceed elevated experience and volume standards and maintain high levels of customer service to ReeceNichols’ referral, third-party and relocation clients.

“Membership on the Relocation Excellence Team signifies a high level of expertise and professionalism in the Kansas City real estate community,” Missy Greene, Vice President of Lead and Business Development, said. “We’re proud to offer our corporate clients the most elite agents in the area.”

The team provides their valued partners with a comprehensive suite of services, including customized relocation information packets, candidate tours, area overviews and group tour guidance. For more information on the ReeceNichols Relocation Excellence Team’s concierge services, contact Missy Greene