Collaboration Between ReeceNichols and Ronald McDonald House Charities of Kansas City Launches and Expands

A launch date has been set for The Gold Key Project, a collaboration between ReeceNichols Real Estate, the leading real estate brokerage in Kansas and Missouri, and Ronald McDonald House Charities of Kansas City (RMHC-KC).

The Gold Key Project will kick off April 19, 2021 as an official company-wide program for ReeceNichols. It will also expand to benefit four Ronald McDonald House Charities in the areas ReeceNichols serves: RMHC-KC, RMHC of the Four States in Joplin, Missouri, RMHC of the Ozarks in Springfield, Missouri and RMHC-Wichita, in Wichita, Kansas. 273 ReeceNichols agents are slated to take part. 

In 2020, a four-month pilot program for the Gold Key Project involving 38 ReeceNichols agents raised $31,000, providing 310 nights for families to stay at the Ronald McDonald houses in Kansas City. It costs Ronald McDonald House Charities $100 for a family to stay one night at one of their houses; therefore, each agent involved in the pilot program pledged to give $100 for every house they helped buy and sell to RMHC-KC. The pilot program exceeded its original goal by more than 500%.

“We take pride in helping people find their forever home, and we’re excited to have the opportunity to provide a home away from home to keep families close together while they’re going through a hard time, said ReeceNichols President & CEO Mike Frazier. “We found in Ronald McDonald House Charities a partner with shared values and commitment to the community. Through this partnership, we’re bringing hearts and homes together for a greater purpose.”

“RMHC-KC is so thrilled with the results from these fantastic Gold Key agents! Just as families with sick children need us during this pandemic, we need the support from our community, and ReeceNichols is unwavering in their support of our charity and the families we serve,” said Tami Greenberg, CEO of RMHC-KC.

The Gold Key Project will run from April 19 through October 31, 2021, with agents committing to donate $100 from each transaction that closes during that time period to the Ronald McDonald house nearest them. ReeceNichols’s lending partner, Prosperity Home Mortgage, LLC, is also pledging to give a donation to Ronald McDonald House Charities. The goal is to raise $100,000. The Gold Key Project will continue as a yearly program.

Learn more about the Gold Key Project.

Parisi Coffee and ReeceNichols Announce New Partnership

Two Kansas City companies, Parisi Coffee and ReeceNichols Real Estate, have launched an exciting new partnership with the debut of the “Haven” blend. The coffee will be available to all ReeceNichols agents later this month, as well as ReeceNichols customers and the general public.

“As a locally owned and operated business, we’re continually searching for partners who share our passion for Kansas City,” said Joseph Paris, CEO of Parisi Coffee. “ReeceNichols has a reputation for selling beautiful homes and offering unparalleled customer service, making it the ideal fit for this collaboration.”

The Haven blend was designed specifically for ReeceNichols. Company representatives met with Nick Scott, Head Roaster at Parisi Coffee, and attended a cupping where various beans and roast styles were tried before settling on a blend of Central and South American coffees. Notes include milk chocolate, grapefruit, melon and caramel. The coffee is considered a “medium blend,” making it ideal for a wide range of coffee drinkers.

“So many memories are made and conversations are had over a cup of coffee at home,” said ReeceNichols President & CEO Mike Frazier. “Real estate and coffee are both very tied to people’s emotions, which is why it was a natural fit to partner with Parisi Coffee, another iconic Kansas City company that shares our values of quality and building community relationships.”

Agents will be able to order the Haven blend directly from Parisi Coffee and use it for their offices, open houses, client gifts and special promotions. Additionally, ReeceNichols customers will have the option of purchasing the coffee through their real estate agent. And finally, Haven will be available to the general public through Parisi Coffee’s website. The partnership between ReeceNichols and Parisi Coffee is expected to include a charitable component later in the year, and additional blends are in the works.

ReeceNichols Opens Johnson County West Office

ReeceNichols Real Estate, the leading real estate brokerage in Kansas and Missouri, is opening a new office. ReeceNichols Johnson County West will open February 2021 at 10592 S. Ridgeview Road in Olathe, Kansas. ReeceNichols Senior Vice President of Brokerage, Krista Wilson, will be Managing Broker. 

“Johnson County is experiencing a tremendous amount of growth to the West, which made this location a natural pick for our next office,” said ReeceNichols President and CEO, Mike Frazier. “It’s our job as the market leader to stay ahead of the trends and be where our clients need us to be.” 

“You can’t drive around this area for long without spotting new construction of some kind,” said Wilson. “Western Johnson County is absolutely booming, and people want to be here. Our presence will allow us to serve even more families with the superb customer service and top-of-the-line tools ReeceNichols is known for.”  

Positioned off K-10, ReeceNichols Johnson County West is 30 minutes from Lawrence, Kansas and 20 minutes from downtown Kansas City. 

ReeceNichols: 2020 Year-In-Review

2020 was a year of challenge and change. We had to completely rethink the way we do nearly every aspect of our business. But it was also a year of hope and gratitude. We persevered, continuing to guide the people we serve through their homeownership journey with the expertise and compassion ReeceNichols is known for. We’re grateful for the people that work by our side each and every day, and we’re grateful for our clients who put their trust in our hands.


We are beyond excited to announce that not only was The Rob Ellerman Team named 14th in sales volume in The Thousand 2020 list presented by REAL Trends and The Wall Street Journal, but they took 3rd in the nation in homes sold!

The Thousand list is immensely exclusive. Every year, thousands of agents and teams from all over the country submit their information in hopes of qualifying. It brings us so much joy and pride to see The Rob Ellerman Team take their place on the top of this list!

Rob is known for being an inspirational leader who always keeps an open door. Quick to lend his advice and words of support to fellow agents, he’s passionate about helping others recognize their potential. He wants every member of his team to identify their dreams of real estate success and goes above and beyond to help them achieve it.

It’s this same passion for seeing others succeed that makes his team rank consistently as #1 both locally and nationally as the #1 team in the leading real estate brokerage in the United States, our parent company, HomeServices of America, Inc.

We are proud to have the Rob Ellerman Team as part of the ReeceNichols family and cannot wait to see what they accomplish next. With this kind of leadership, anything is possible!


With great pride we’d like to congratulate The Koehler Bortnick Team who recently secured their spot as one of the top 20 teams in the nation in The Thousand 2020 list presented by REAL Trends and The Wall Street Journal!

Every year thousands of agents and their teams submit themselves for the opportunity to qualify for their place among the best of the best, and they’ve earned the recognition of taking 12th in homes sold and 16th in sales volume in the country. To say that making it on this immensely exclusive list is a major achievement would be an understatement, and we couldn’t be prouder!

As the first formed real estate team in Kansas City, with over 50 years of real estate experience combined, Kathy Koehler and Heather Bortnick embody all things Kansas City real estate. This mother-daughter duo takes their knowledge and passion for what they do and instills these values into every KBT agent.

As the #2 team in the largest real estate brokerage in the United States, our parent company, HomeServices of America, Inc., we know this team is unstoppable. Their dedication to their clients is unmatched, and their love for what they do shines through every single day.

Their work ethic and commitment to providing the best home buying and selling experience possible is inspiring. We can’t wait to see what’s in store for them next!


ReeceNichols’ participation in the Hispanic Development Fund’s Cambio para Cambio campaign in September 2019, has helped award scholarships to four students in the Kansas City area.

Last week, the Hispanic Development Fund (HDF) announced the scholarship class of 2020, consisting of 325 students and a record in scholarship dollars awarded. Of this year’s recipients, 78% are first-generation college students.

HDF works to improve the quality of life of Latino families, through scholarship support. Since 1984, HDF’s Scholarship Program has helped over 4,700 Latino students go to college and accomplish their goals.

Four area students were awarded ,750 in HDF Scholarships directly because of ReeceNichols’ contributions. Since three out of the four are attending HDF college match partner institutions, our impact came to ,500 in total scholarship dollars.

We’re proud to support the HDF and its mission to build stronger communities through grantmaking and scholarship support. Congratulations to the 2020 HDF – ReeceNichols Scholars!

Scholarship Recipients

Valery Acopa attended FL Schlagle High School and is currently a Sophomore at Donnelly College majoring in Education.

Jessica Franco attended Ruskin High School and is currently a Sophomore at the University of Central Missouri majoring in Business Administration.

Stephanie Madrigal attended Mill Valley High School and is currently a Freshman at Newman University majoring in Nursing.

Natalie Moyer attended Blue Springs High School and is currently a Junior at Kansas State University majoring in Marketing.


ReeceNichols Real Estate’s parent company, HomeServices of America”, has again been named the largest real estate company in the nation, based on transactions. The news is based on the REAL TRENDS 500 report, whose rankings are determined by 2019 closed transaction sides for the country’s top 500 brokerages.

In 2019, HomeServices’ businesses closed 329,680 units and facilitated approximately 219,000 mortgage, insurance, title and escrow transactions. “While this is a tremendous achievement, we recognize the challenges of these unfamiliar and trying times,” said Mike Frazier, president & CEO of ReeceNichols. “We are working hand in hand with our family of services and are well equipped to handle these changes. Nothing is more important to us than the well-being of the people we work with and we are committed to supporting our agents as they safely guide clients through the home buying and selling journey. As we look to the future and we draw upon the strength of the HomeServices family, we will continue to help people realize their dreams through homeownership and be their trusted guide every step of the way.”

Headquartered in Minneapolis, HomeServices has approximately 43,000 real estate professionals operating in 900 offices across 30 states and the District of Columbia.


ReeceNichols Joplin has moved. The office, which opened in June 2019 and is managed by Allen Hall, is now located at 1804 S. Rangeline Road.

“Joplin is a thriving, resilient city and we’re excited to be part of the community,” said Mike Frazier, president & CEO of ReeceNichols. “At ReeceNichols, we do things differently. We provide guidance, assurance and an unprecedented home buying and selling experience. Our relationship doesn’t end at the closing table. Our agents are your home investment consultants for the life of your home. We truly care, and we can’t wait to help the people of Joplin find their forever home.”

Managing Broker, Allen Hall, served in the U.S. Army/Army Reserves for eight years, retiring at the rank of Sergeant. Upon returning to the area, Hall ran his own business in Joplin for seven years prior to beginning his real estate career in 2007. As a newly licensed agent, he joined PRO 100 Inc., REALTORS”, and in 2014, he accepted the position to manage that office.


ReeceNichols Real Estate, the leading real estate company in Kansas and Missouri, is unveiling a luxury brand. ReeceNichols Signature, which will launch in January 2020, will incorporate homes listed for 50k and above in the Kansas City metropolitan area and southern Missouri. This company-wide brand is not limited to any broker, office or agent group. Any agent that has a home listed for 50k and above will be able to utilize ReeceNichols Signature branding.

“We’ve represented the best of the best for more than 100 years. Nobody knows Kansas and Missouri real estate like we do, because we helped build it,” said Mike Frazier, president & CEO of ReeceNichols. “Our agents are the insiders – the local experts in upscale properties. ReeceNichols Signature reflects our iconic standing in Kansas City real estate and represents the value and superior level of service we provide for our families all across Missouri and Kansas.”

ReeceNichols is the unrivaled market leader in luxury home sales. In 2018, ReeceNichols sold more luxury properties in Kansas City than the closest three companies combined. To date, ReeceNichols has sold 491 luxury properties, totaling 31,901,000 in 2019. The brokerage has 229 luxury properties listed currently.

“There are beautiful, luxury homes throughout the region, from private rural retreats to chic condos. Whether we’re guiding our clients to the community they connect with or researching the best schools, we take the time to curate their perfect lifestyle,” Frazier said. “We’re not selling people four walls and a roof, we’re finding them an exquisite piece of art.”

ReeceNichols Signature further cements the company’s regional and global standing in the luxury arena. ReeceNichols is a founding member of Leading Real Estate Companies of the World”, a by-invitation-only global network of 550+ affiliate member companies with 130,000 sales associates. In 2018, LeadingRE accounted for 54 Billion in U.S. home sales.

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