A launch date has been set for The Gold Key Project, a collaboration between ReeceNichols Real Estate, the leading real estate brokerage in Kansas and Missouri, and Ronald McDonald House Charities of Kansas City (RMHC-KC).
The Gold Key Project will kick off April 19, 2021 as an official company-wide program for ReeceNichols. It will also expand to benefit four Ronald McDonald House Charities in the areas ReeceNichols serves: RMHC-KC, RMHC of the Four States in Joplin, Missouri, RMHC of the Ozarks in Springfield, Missouri and RMHC-Wichita, in Wichita, Kansas. 273 ReeceNichols agents are slated to take part.
In 2020, a four-month pilot program for the Gold Key Project involving 38 ReeceNichols agents raised $31,000, providing 310 nights for families to stay at the Ronald McDonald houses in Kansas City. It costs Ronald McDonald House Charities $100 for a family to stay one night at one of their houses; therefore, each agent involved in the pilot program pledged to give $100 for every house they helped buy and sell to RMHC-KC. The pilot program exceeded its original goal by more than 500%.
“We take pride in helping people find their forever home, and we’re excited to have the opportunity to provide a home away from home to keep families close together while they’re going through a hard time, said ReeceNichols President & CEO Mike Frazier. “We found in Ronald McDonald House Charities a partner with shared values and commitment to the community. Through this partnership, we’re bringing hearts and homes together for a greater purpose.”
“RMHC-KC is so thrilled with the results from these fantastic Gold Key agents! Just as families with sick children need us during this pandemic, we need the support from our community, and ReeceNichols is unwavering in their support of our charity and the families we serve,” said Tami Greenberg, CEO of RMHC-KC.
The Gold Key Project will run from April 19 through October 31, 2021, with agents committing to donate $100 from each transaction that closes during that time period to the Ronald McDonald house nearest them. ReeceNichols’s lending partner, Prosperity Home Mortgage, LLC, is also pledging to give a donation to Ronald McDonald House Charities. The goal is to raise $100,000. The Gold Key Project will continue as a yearly program.