ReeceNichols Expands Initiative to Better Serve the African American Community

ReeceNichols, the largest real estate company in Kansas and Missouri, is expanding upon an initiative launched three years ago to better serve the African American community. The new phase of the initiative focuses on how to best administer ReeceNichols’ resources throughout the community to provide the tools and information necessary to build wealth through homeownership.

Creating strong partnerships with community organizations and leaders will be at the forefront of efforts to offer more education and better industry representation for the African American community. A team led by several Black agents at ReeceNichols will guide the initiative by building upon existing connections throughout the community and identifying growth opportunities. The initiative is a key part of ReeceNichols’ Community Affairs Department, which began in 2018 with a goal of better serving all communities in Kansas and Missouri.

“Since we began developing the African American initiative, we have been working closely with our agents, organizations and community leaders to address and overcome the homeownership disparities fostered by past discriminatory practices in the housing industry,” said Fabian Gayosso, ReeceNichols’ Director of Community Affairs. “We are committed to using our expertise to help more members of our African American community build wealth through homeownership.”

ReeceNichols began laying the foundation for this initiative in 2019 by seeking feedback from the African American community and key civic leaders. Through efforts such as The Chat Room, Socialite Hour, and home buying seminars, ReeceNichols leadership exchanged ideas with elected officials like Kansas City Mayor Quinton Lucas and Congressman Emanuel Cleaver, as well as church leaders, nonprofit directors and a diverse roster of agents themselves.

“As the leading real estate company in Missouri and Kansas, it is our responsibility to change the future by educating, volunteering and making homeownership a possibility for all,” ReeceNichols President and CEO Mike Frazier said. “This is not a short-term process. ReeceNichols is committed to this effort and our agents that support it for years to come.”

This initiative is a part of an ongoing effort to ensure ReeceNichols’ agent population, leadership, and client base best reflects the local communities they serve. ReeceNichols’ Community Affairs Department has worked toward this goal since 2018 and looks forward to finding more ways to better serve all communities in Kansas and Missouri.

For more information about the initiative or the Community Affairs Department, visit