Action | ReeceNichols Real Estate
Community Agents in Action

At ReeceNichols, we help people from all walks of life find home. Homeownership enables people to build wealth and future financial security. We strive to help all our neighbors make that dream a reality. We began our community involvement efforts in 2018 to better reflect our current and evolving communities within our agent population, leadership and client base. We understand that each member of our communities faces unique challenges on the road to homeownership.

“Homeownership is a fundamentally important and rewarding experience. At ReeceNichols, we are committed to serving all members of the communities in which we operate,” ReeceNichols President and CEO Mike Frazier said. “As the number one real estate company in Missouri and Kansas, it is our responsibility to change the future by educating, volunteering, and making homeownership a possibility for all. This is not a short-term process. ReeceNichols and Berkshire Hathaway HomeServices Kansas City Realty are committed to this effort and our agents that support it – our Community Agents in Action – for years to come.”

Our Community Agents in Action (CAIA) have been working with our African American, Latino, LGBTQ+, and other ethnic minority groups to provide education and resources that empower people to become homeowners. Here you’ll find agents who represent each of these communities themselves, committed to walking with you every step of the way. Let’s find home together!


African American Homeownership Initiative

African American Initiative

African American Homeownership Initiative

The gap between Black and White homeownership rates is higher today than it was before the Fair Housing Act in 1968. We launched our African American Initiative in 2019 to try to close that gap. While we acknowledge the homeownership disparities fostered by past discriminatory practices in the housing industry, we are committed to using our expertise to give more members of our African American community the tools and information they need to continue to build wealth through homeownership.

Click below to get in touch with an agent from our African American Team and start your home buying or selling journey, or give us a call at 913-945-3791.

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Hispanic Homeownership Initiative

Hispanic Homeownership Initiative

Our Hispanic Initiative Latino Team began in 2018 to better serve the growing Hispanic community in Kansas and Missouri. We realized there was a lack of available information about the home buying and selling process in Spanish, so we partnered with various organizations, such as Univision Kansas City, Soccer Nation and the Mexican Consulate, to help the Hispanic community get the information it needed. We now have over 20 bilingual agents who not only speak the language but also understand Hispanic culture.

Click below to get in touch with an agent from our Hispanic Initiative Latino Team about starting your home buying or selling journey, or give us a call at 913-945-3775.

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Hispanic Initiative Latino Team


LGBTQ+ Homeownership Initiative

LGBTQ+ Initiative

LGBTQ+ Homeownership Initiative

Members of the LGBTQ+ community are 16% less likely to be homeowners than straight Americans, according to a 2020 Freddie Mac study. Federal Fair Housing Laws prohibit housing and housing-related discrimination because of sex, including gender identity and sexual orientation. We know discrimination, harassment, and intolerance can all be roadblocks on the path to finding your dream home. No matter what questions or concerns you might have about the road to homeownership, we’re here to help.

Click below to connect with an LGBTQ+ agent to discuss your home buying or selling journey.

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Search By Language

We have agents available who speak various languages. Click here to search by language for the right agent to assist you.