Why Sell Your Home in Winter?

Why Sell Your Home in Winter?


Many people shy away from selling a home in winter—so you might be surprised to learn that there are actually a few advantages to selling during the snowy season.

In fact, according to a recent article in in The Huffington Post, statistics showed a few surprising trends:

Homes listed in winter are actually more likely to sell.

Homes listed between December and March sell faster than homes listed in other months. (Not every year, but in most recent years—as the market changes often.) This defeats the popular myth that it’s more difficult to sell in winter, because fewer people are looking to buy.

Winter listings sell faster.

An analysis of nationwide listings showed that 74% of homes listed in February sold within 90 days—compared to September, for example, when 61% of homes sold within 90 days.

Homes sell for more in the winter.

Not only do homes listed between December and March sell faster, but they also sell for slightly more money. 13% of homes sell for more than list price. Why? Because people shopping for a home in the winter are generally more serious buyers, and are highly motivated to close the deal. These buyers are likely moving because they need to for a job change, a health reason, or a new baby—not because they want to.

So don’t be shy about selling your home in the winter. In fact, you may actually do better—and sell faster—than if you wait til spring or summer.

The experts at ReeceNichols can help you sell your home—no matter what the weather. Contact us today.